Why BRAD
Run your whole business on software you own.
BRAD is built for owner-operators: auctioneers, dealers and the businesses around them. Auctions, your online shop, invoicing, accounting, payroll and HR in one platform, for one flat price, with 0% of your sales.
0% of your sales
You pay one flat price for BRAD. We never take a cut of what you sell, and your buyers' card payments go to your own Stripe account.
You own your software
Run BRAD on your own server with a Self-Hosted license, or let us host it for you. Either way it's your install, your data and your domain.
Every module included
Auctions, shop, invoicing, accounting, payroll, HR, time clock, marketing and the rest come with every plan. No add-on fees to switch one on.
One connected platform
Your auctions, shop, invoices, books and payroll share one set of customers, staff and records, so nothing gets copied between separate apps.
Updates with rollback
Updates install from Settings, with a backup taken first and a rollback if something goes wrong. Turn on automatic updates and they install on their own.
A public changelog and roadmap
See what changed each week and what we're working on next, in plain language, before you buy.
Owning BRAD vs. renting a platform
Many owner-operators run on a hosted auction platform that takes a percentage of every sale, plus separate apps for accounting, payroll and invoicing. Here is how that usually compares with BRAD.
| Hosted auction platforms that take a percentage | Separate apps for accounting, payroll and invoicing | BRAD | |
|---|---|---|---|
| What you pay | A percentage or fee on each sale | A subscription for each app | One flat price, 0% of your sales |
| Auctions, shop, invoicing, accounting, payroll and HR in one place | |||
| Where your software runs | On the platform's servers | On each vendor's servers | Your own server, or hosted by us |
| Your own website and domain | Often a page on their marketplace | Varies by app | |
| Records shared between tools | Exports and imports | Exports, imports or connectors | Built in |
| Every module included | Varies by plan | Each app bought on its own |
Every platform and app is different. Check their own pricing pages for the exact terms.
One price, every module
The plans differ only in who runs the server and how much help you get.
BRAD Self-Hosted
BRAD on your own server. You run it, we keep it updated.
$199 a month, or $1,990 a year
BRAD Hosted
We run BRAD for you, with room for a few more sites of your own.
$299 a month, or $2,990 a year
BRAD Hosted Pro
A bigger plan for busy live sales, with us helping you move in.
$599 a month, or $5,990 a year
Enterprise
For large companies with several brands, custom work or their own servers.
From $75,000, priced after we talk
Every plan includes every module and takes 0% of your sales, with a 30-day money-back guarantee. Prices are in US dollars.Full pricing
See BRAD with your own business in mind
Tell us how you sell today and we'll walk you through BRAD on a call: auctions, invoicing, books and payroll, set up the way you'd use them.